Wal Mart goes Racist

Wal Mart perpetuates racism and stereotyping by giving people of Hispanic decent their own stores. It feeds balkanization and non-assimilation. Is this a purely business based practice? Not if one considers where the development will come from. The President of Wal Mart Stores, Eduardo Castro-Wright, in the US is also a member of National Council of La Raza and LULAC and a former college member of MeCha. All three are ethnic nationalist socialist groups who believe in ethnic special interests and the administration of special government treatment for people of Hispanic descent. La Raza means the race in reference to elevating Hispanics to the status of master race.

http://www.ft.com/cms/s/0/bd371350-0f2c-11de-ba10-0000779fd2ac.html

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Wal-Mart looks to Hispanic market

By Jonathan Birchall

Published: March 12 2009 18:03 | Last updated: March 12 2009 18:03

Wal-Mart plans to open its first Hispanic-focused supermarkets this summer in Arizona and Texas as the largest US retailer continues its drive to expand its dominance of the US grocery business.

The pilot stores, named Supermercado de Walmart, will open in Phoenix and Houston in remodelled 39,000 sq ft locations occupied previously by two of Wal-Mart’s Neighborhood Market stores.

The retailer said that the stores were in “strongly Hispanic neighbourhoods” and would feature a “new lay-out, signing and product assortment designed to make them even more relevant to local Hispanic customers”. The staff will also be bilingual.

Wal-Mart’s Sam’s Club warehouse store also plans to open a 143,000 sq ft Hispanic-focused store called Más Club in Houston this year.

Several leading regional US supermarket chains already operate Hispanic store brands, including Publix in Florida, which operates three Publix Sabor markets, and HEB in Texas, which opened a Mi Tienda store in Houston in 2006.

The markets include elements such as cafés serving Latino pastries and coffee, and full service meat and fish counters.

Leading retailers are also pursuing Hispanic consumers online, with Best Buy and Home Depot having launched Spanish-language versions of their e-commerce sites in recent months.

Eduardo Castro-Wright, the head of Wal-Mart’s US stores since 2005, has also been an advocate of testing new smaller, more focused formats, and raised the idea of turning the Neighbourhood Market into a Hispanic-style bodega concept several years ago.

He has also developed Wal-Mart’s efforts…
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